Spreading condom awareness over the mobile phone is a recent interesting Indian condom campaign by the BBC World Service Trust and the Bill and Melinda Gates’ Foundation.
It’s basically a condom ringtone which automatically spreads awareness when your phone rings. The ringtone is just one part of a multimedia campaign designed to reach 100 million people in India. Impressive. The campaign started back in December 2007 and is scheduled to be running one year.
You can listen to the a capella ringtone right here and now:
You can download the ringtone here. While I’ll try and find more interesting information about this you might also want to have a look at this earlier Indian Bollywood condom campaign.
Via Digital Inspiration.
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i want to download a ringtone
Posted by: jaydeep | August 16, 2008 at 10:58 am
@jaydeep: You’ve got the link in the text. On the website on the right you have “download condom cappella ringtone”. But I agree, it is quite well done.
Posted by: admin | August 16, 2008 at 11:05 am